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Category: Insights

Must-read books on technology & society in 2020

February 18, 2020 Author: Team Iris Category: Insights

How to make the most of tech in an AI- and data-driven world? How to ensure that algorithms will benefit us and won’t cause (or amplify) prejudices? The following books are required reading for everyone. From businesspeople and politicians who seek to understand new tech, to every data scientist, AI…

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Advancing Democracy With Digital At Thailand Election

April 11, 2019 Author: Cambodia Juice Category: Digital Analytics

Nanthida, Worldacquire‘s Director of Marketing Strategy, led an innovative case study for digital political campaign management at the 2019 Thailand Election – a particularly complex setting. Uniting strategic experience with digital technology, Da helped a young parliamentary candidate for Bangkok become one of the top choices of his electorate. Thailand…

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Our CEO’s work on Cambodia with Konrad Adenauer Stiftung

December 18, 2018 Author: Cambodia Juice Category: Cambodia

Cambodia has become one of the worlds’ fastest growing economies and envisions to emerge as a high income country and hub for the fourth industrial revolution.   Our CEO Chris co-authored and edited the research publication “Digital Insights: Economic Transformation in Cambodia & Abroad” with Konrad Adenauer Stiftung, the German think…

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AI & Digital Marketing at the American Chamber of Commerce

November 14, 2018 Author: Cambodia Juice Category: Cambodia

Our CEO Chris spoke at the American Chamber of Commerce in Phnom Penh, Cambodia, about how AI has changed digital marketing and the additional opportunities it offers.   While AI appears to be maturing across the world, its technology still presents a wealth of different techniques and solutions that can…

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PPC Automation: The Challenges of Algorithm-driven Google Ads

October 19, 2018 Author: Cambodia Juice Category: Insights

PPC or Pay-Per-Click is one of the most lucrative digital advertising channels, with Google Ads accounting for nearly $120 billion (about 85% of the company’s global revenues). Technology developers as well as publishing platforms have recently started creating new A.I. and other algorithm-based solutions to automate virtually all aspects of…

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Cambridge Analytica, Facebook & European Data Protection Law

March 24, 2018 Author: admin Category: Insights

How Will New EU Laws Stop Firms Like Cambridge Analytica?   Highlights  • Europe’s new, stricter data protection laws will apply to businesses worldwide • Consumers will be empowered and put in control of their personal data • Individuals must be informed immediately in case of high risk personal data breaches • GDPR will apply…

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