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PPC Automation: The Challenges of Algorithm-driven Google Ads
PPC or Pay-Per-Click is one of the most lucrative digital advertising channels, with Google Ads accounting for nearly $120 billion (about 85% of the company’s global revenues). Technology developers as well as publishing platforms have recently started creating new A.I. and other algorithm-based solutions to automate virtually all aspects of…
Programmatic Display Advertising or RTB
Big local websites with a large number of visitors, e.g. large news websites of the target market, can be a great way to get visibility.…
Email Ads
Email services like Gmail and Yahoo Mail allow performance-based advertising, too. For example, Gmail Sponsored Promotions.
PPC or Search Engine Marketing
PPC Search engines like Google, Bing, Baidu, Yahoo, Yandex, etc. is where most people spend time when looking for anything. If you advertise here it means…