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PPC Automation: The Challenges of Algorithm-driven Google Ads
PPC or Pay-Per-Click is one of the most lucrative digital advertising channels, with Google Ads accounting for nearly $120 billion (about 85% of the company’s global revenues). Technology developers as well as publishing platforms have recently started creating new A.I. and other algorithm-based solutions to automate virtually all aspects of…
Programmatic Display Advertising or RTB
Big local websites with a large number of visitors, e.g. large news websites of the target market, can be a great way to get visibility.…
Email Ads
Email services like Gmail and Yahoo Mail allow performance-based advertising, too. For example, Gmail Sponsored Promotions.
PPC or Search Engine Marketing
![](https://worldacquire.com/wp-content/uploads/2018/02/ppc-box.png)
PPC Search engines like Google, Bing, Baidu, Yahoo, Yandex, etc. is where most people spend time when looking for anything. If you advertise here it means…