Our CEO Chris spoke at the American Chamber of Commerce in Phnom Penh, Cambodia, about how AI has changed digital marketing and the additional opportunities it offers. While AI appears to be maturing across the world, its technology still presents a wealth of different techniques and solutions that can…
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PPC Automation: The Challenges of Algorithm-driven Google Ads
PPC or Pay-Per-Click is one of the most lucrative digital advertising channels, with Google Ads accounting for nearly $120 billion (about 85% of the company’s global revenues). Technology developers as well as publishing platforms have recently started creating new A.I. and other algorithm-based solutions to automate virtually all aspects of…
Cambridge Analytica, Facebook & European Data Protection Law
How Will New EU Laws Stop Firms Like Cambridge Analytica? Highlights • Europe’s new, stricter data protection laws will apply to businesses worldwide • Consumers will be empowered and put in control of their personal data • Individuals must be informed immediately in case of high risk personal data breaches • GDPR will apply…