2019 has been a rollercoaster year in online political advertising. Hot debates about its ethical and legal dimensions have made the headlines. Major digital advertising platforms have felt public and regulatory pressure, resulting in ambiguous responses such as Twitter’s blanket ban on paid advertising related to politics but very little…
Tory vs Labour. Who won the digital advertising battle?
Why did the Labour Party spend nearly double the amount of the Conservatives on their Facebook advertising campaigns, but still suffer a historical loss at the 2019 General Election? Could it be that Labour’s digital strategy played some part in the result? We gathered the advertising data made public by…