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Tag: Joy Morrissey

Tory vs Labour. Who won the digital advertising battle?

December 16, 2019 Author: Team Iris Category: Political Advertising

Why did the Labour Party spend nearly double the amount of the Conservatives on their Facebook advertising campaigns, but still suffer a historical loss at the 2019 General Election? Could it be that Labour’s digital strategy played some part in the result? We gathered the advertising data made public by…

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